Most renewals fail because they start 60 days out. By then there is no time to gather data, build a strategy, or create real competition, so the employer signs whatever the incumbent sends.
A good renewal is really a 12-month calendar:
- 12 to 9 months out: post-renewal review. What worked, what didn't, what employees said.
- 9 to 6 months out: strategy session on funding, plan design, PBM, and contribution goals.
- 6 to 4 months out: data gathering. Census, claims, large claim detail, current contracts.
- 5 to 4 months out: requests for quotes go out for self-funded and captive groups, if marketing is needed.
- 4 to 3 months out: requests for quotes go out for fully insured groups, if marketing is needed.
- 3 to 2 months out: quotes come back. Negotiation, finalist rounds, decision.
- 2 to 1 months out: contribution modeling, employee communication, open enrollment.
- Last month: implementation, ID cards, file feeds, compliance notices.
If the strategy is to stay put, you skip the marketing step and spend that time negotiating the renewal instead. Either way, the work that actually saves money happens in the months when nothing is due.
Questions to ask
- When did our last renewal process actually start, and when did we see quotes?
- How many carriers and vendors were approached, and what did each one say?
- What is our strategy for next year, in writing?